As foreign companies attempt to adapt their products and services for the Chinese market, established Chinese companies are also adapting their brand to make recognition easier for foreigners.

Networking is becoming more sophisticated nowadays. After exchanging business cards, we can follow up by email or phone but the new trend is to do it online. Invite new contacts to join your favourite online business networking community like www.linkedin.com, www.spoke.com, or www.xing.com.

If you work in a multicultural environment or deal with customers, buyers or businesses in a global context, it is highly likely that you have experienced cross-cultural communication challenges. Your business counterparts may lack fluency in English, which diminishes their ability to fully express their ideas, resulting in a less effective communication.