The Lunar Festival, also known as the Mid Autumn Festival or the Moon Cake Festival, is China’s Harvest Festival that has been compared to Thanksgiving Day in America.

An interesting point of view on the mooncakes and, consequently, on the festival they represent, the Lunar festival, is about their business implications and their impact on the economy.

It’s the time of the year when the moon cake starts to appear everywhere here in China. The stores are covered with them and it feels like it’s all you should eat now.