Digital Entertainment and Creativity

Thursday 24th January, 2008

Digital media has gone from niche to mainstream entertainment, with China’s online gaming market already approaching US$1bn in revenues. At the core of digital entertainment is creativity: making compelling content, design and applications. How can China drive forward innovation in the creative fields? And how is Britain participating in this vital field and engaging with China?

GUEST SPEAKERS:

. British Embassy, Beijing.
. Beijing Cultural Creative Industries Promotion Centre (BCIPC)
. Saatchi & Saatchi Beijing
. Crystal Digital Technology Co., Ltd.
. Moderated by Duncan Clark - BDA China
See below for more info on speakers and their presentations.../i>

WHO SHOULD COME?
This event is aimed at anyone working in or interested in the creative industries
and digital entertainment including animation, games, design, innovative
technologies and related areas such as branding, online advertising, venture
capital. Anyone who is a consumer of digital media is welcome!

EVENT DETAILS:
Date: Thursday, 24th January 2008
Time: 17:30 - registration; 18:00 - 19:30 - presentations, Q&A
Following the presentations there will be networking, drinks and a light
buffet
Venue: SONG, B108, The Place, No. 9 Guang Hua Road, Chaoyang District
北京市朝阳区光华路9号世贸天街B108, SONG
Cost: RMB 230 - Chamber members & invited guests
RMB 350 - non-members
Access: All welcome

BOOK A PLACE:
RSVP: Email britcham@pek.britcham.org or fax (10) 8525 1100. Please mark emails and faxes with 'Digital Entertainment' to help us to process your booking swiftly

SPEAKER INFORMATION & TOPICS:
. Ms Karen Cheng (Trade & Investment Manager, British Embassy, Beijing)

Topic: The UK's strength in creative industries (including digital entertainment) and UKTI activities in creative industries in China.
. Mr Yang Gang, Director of BCIPC - Beijing Cultural Creative Industries

Promotion Centre.

Topic: Beijing Municipal Government Cultural Creative Industry Policy .
Mr. Zhuang Yan, Chief Information Officer, Crystal Digital Technology Co., Ltd.

Topic: Perspective for digital edutainment and creative industry in China.
. Mr Charles Sampson, CEO, Saatchi & Saatchi Beijing

Topic: Insights into digital creativity and brand communications.
. Moderated by Duncan Clark (Chair of BritCham Convergent Media Forum and Chairman of BDA China)

Reserve a Place
Reservations for these events will be taken on a first-come, first-served basis. To guarantee your place simply register at www.pek.britcham.org or email Mickey Zhao at britcham@pek.britcham.org.

Event Name: BCCC Event - Digital Entertainment and Creativity
Event Type: Other
Date and Time: Thursday 24th January 2008, 05:30 pm
Venue: SONG, B108, The Place, No. 9 Guang Hua Road, Chaoyang District
Cost: Member: RMB 230.00 , Non-member: RMB 350.00
Payment Method: Pay at the door (cash only)
Contact Details: Email: britcham@pek.britcham.org Telephone: +86 (10) 85251111 ext.707